The value proposition of WeSparkle was not clear & had a low adoption rate.
Current users found the experience disjointed to have to login to their dashboard through the marketing website. They also were not aware of all the features they had available to them.
Bring clarity and additional content to the Sparkle Assistant marketing website.
Create an improved experience for current clients to access their account details and assistant settings.
Our team's consulting work on the project began with product positioning and exploratory & generative research using methods such as kano analysis, competitive research, & user interviews.
With the research synthesized, I got to work on developing a new site map for the dashboard that prioritized findability & usability. Because there had been a low adoption rate for We Sparkle, I wanted to emphasize the importance of the prospective client and mapped a user flow to showcase the improved experience.
Because the main colors for We Sparkle wouldn't pass WCAG 2.1 AA, I used them as inspiration to create an accessible style guide that could be used by future designers & developers for We Sparkle.
Using the research data of who the potential customers are was critical to this project. It clarified their needs and what they are looking for and I brought that into the design process when creating the UI and content.
The client and development team were presented with a design brief that included research findings, site map & user flow, style guide, Figma re-design file. We walked through the usability recommendations made in the dashboard and website site map. The project's next steps involved their product team developing a roadmap to implement the designs into production.
If you'd like to learn more about my work on this project, shoot me an email.